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Have you ever thought of the ads and notification from Zomato ,an Indian online food ordering and delivery service owned by Eternal Limited. They always send us notifications about food as if we are their lover or friend. Yes! Zomato’s approach to notifications and ads is a fantastic example of moment marketing mixed with personalization. They’ve […]

The digital marketing landscape is evolving faster than ever. What worked last year might flop this year—and in 2025, the shift is even more dramatic. Whether you’re a brand owner or a digital marketing strategist in Kerala, staying ahead of the curve is the key to staying relevant. So, let’s break down what’s hot, what’s

Have you ever watched an ad and thought, is this even an ad? For example, the famous chocolate brand Cadbury has produced many ads for their chocolates, but one specific product 5 Star has a different fan base altogether because of its unique and funny advertising style . I still remember the 5 Star ads